He was bound to be the Elvis Presley of Juju music, until destiny played a game of cards and Sina Peters found himself at the rock bottom. But it was just a delay to preparing him for his childhood dream of becoming a culture creator.

Sir Sina Peters started his musical odyssey as a 12 year old protégé of General Prince Adekunle who was one of the leading lights of Juju music in the 60s and 70s respectively. Sina Peters young but full of eclectic spirit that led him to learn the ropes of music craft and business at a very young age. And at 22, he was not just a master guitarist but also a multi instrumentalist working with great verve.

He later teamed up with Segun Adewale, one of his contemporaries in General Adekunle’s band and both soldiered on as a group act for three years. A partnership that later collapsed.

Though they still recorded few commercial successes. Sina Peters came back in the late 80s with a brand new vision. He launched ‘Afro Juju Series” by creating a sub-genre of Juju music and the whole world went ‘Shinamania,’ recording back to back success. ‘Ace ‘ the first album took the Nigerian social and party scenes by storm as the Afro Juju sound is a blend of expressive lyrics,typical of Juju music laid on fast tempo beats. Sir Sina Peters, Afro Juju music relaunched Juju music into World Music category and also created a new social scene known as ‘Celebrity Culture’

He was bound to be the Elvis Presley of Juju music, until destiny played a game of cards and Sina Peters found himself at the rock bottom. But it was just a delay to preparing him for his childhood dream of becoming a culture creator.

The social scene became dominated by the corporate world technocrats, banking businesses, tabloid writers, like Dele Momodu, Mayor Akinpelu, Junle Bakare and Femi Akintunde Johnson and many more were able to caeve their niche with soft sell magazine publications of that time because Afro Juju buzz was everywhere in major Nigerian nightclubs.

We shouls not also forget that Advertising and marketing experts, found the fast tempo of Afro Juju very creative to work on their campaigns. Broadcasters and journalists promoted the sound through their different media platforms. The power of Afro Juju, without doubt, evolved the mutual relationship between the movie and music industry, as party scenes saw more networking among the earliest stakeholders of Nollywood.

Words/Ireho Aito /images /Google